Sedu Ionic Ceramic Professional Straightener (22 user reviews)

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Rated the Best Hair Straightener on the market and preferred by top hair stylists around the world, Sedu flat iron straightens, smoothes and tames frizzy or rebellious hair for long-lasting results. Sedu's patented ultra-smooth ceramic/tourmaline plates guarantee smooth straightening motion without pulling, snagging or breaking of hair.

Sedu Hair Straighteners were a huge hit backstage at this year’s Emmy Awards. The celebrities including Geena Davis, Kathy Griffin, Jennifer Love Hewitt, Allison Janney, Annette Benning, Debra Messing, Stockard Channing, Candice Bergen, Lisa Kudrow, Kyra Sedgwick, Jaime Pressly, Megan Mullally and Jane Kaczmarek received Sedu Hair straighteners.

Sedu was also a popular item backstage at the 2006 Fashion Rocks Week, a NYC star-studded week that celebrates the best in both the fashion and music industries. Backstage guests included Christina Aguliera, Beyonce, Bon Jovi, Jamie Foxx, Faith Hill, Tim McGraw, The Black Eyed Peas, Jay-Z and Kanye West; as well as other top performing artists.

Product features:

Ultra-smooth plates guarantee smooth straightening motion without pulling or breakage of hair.
Hair becomes up to 3 times smoother and silkier than when using an ordinary ceramic hair straightening iron.
True ceramic/Tourmaline plates generate 6 times more negative ion than regular ceramic iron.
Cut your hair straightening time in half thanks to high concentration of negative ions.
Negative ions renew hair with softness and shine. Eliminate frizz.
New Infra Red Heat technology seals in hair's moisture and luster.
Ultra-light weight: the body is made of light-weight, high-strength composite materials that are commonly used in aerospace industry
Faster heat-up time than conventional coil straightening irons - It will rise to the desired temperature in less than 25 seconds from being turned on. Therefore, to save electricity and prolong lifespan, it should be turned off between uses with the Off-On switch located on the temperature control thermostat. It still saves half the time of conventional models.
Hotter and more consistent heat at all adjustable temperature settings.
Adjustable temperature (240˚F - 410˚F, 120˚C - 200˚C) for all hair types. For bleached, fragile, damaged and fine hair, the lower setting is advised. For normal hair and regular use, a middle range is recommended. For coarse, thick, ethnic and resistant hair in healthy condition, maximum heat on high setting is used to save time and effort.
Ergonomic design is easier to handle.
1.5 h plate width for added control, ideal for short to medium hair. ( Also available in 1 h for added control, ideal for short to medium hair)

Variable heat control on handle for added versatility.

Safety IDCI plug to prevent electrical shocks.

9 feet Swivel Cord prevents tangling.

Voltage: 120V 60Hz for (US/Canada)

One year limited warranty.

Designed in USA, engineered with American technology, assembled in Korea.

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User Reviews	Rated 2.72 out of 5 based on 22 reviews
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DON'T BUY... CORD PROBLEMS reviewed by VP from Chicago, on Oct 20, 2009
This iron works well, IF it were to work... had problems with it about year after buying it. Noticed cuts on the cord and fixed them with electrical tape. Now the cord completely tore off at the base and company won't replace it because it is beyond the two year warranty. Folks, how many electrical cords on any of your hair care products have EVER done this? A good company would stand behind their product. This one doesn't. Buy something else. Is this helpful? Yes or No
LOVE reviewed by KR, on Sep 11, 2009
AMAZING. blows all other straighteners out of the water. Is this helpful? Yes or No
It sparked n it's not working now!! reviewed by Elina from Nepal, on Aug 13, 2009
true!! my Sedu Ionic Ceramic Professional Straightener too got the cord loose in 2 months n sparked today!! n now it's not working!! i loved the way it straighjtned my hair..... shiny n softt but arghhhhhh expensive n waste of moneyyy!! any1 how can i repair it!? Is this helpful? Yes or No
2nd Sedu- Broken after a year....(agian) reviewed by Darden from Dallas, on Jun 25, 2009 1 of 1 people think this review is helpful
This is my second Sedu (so shame on me) but it has the same problem as the last. After a year of use, the electical connetion goes out. Thought it was my fault the first time. I know better now. It costs way too much to have to replace every year. Don't make my mistake... Is this helpful? Yes or No
Ok, but not great reviewed by Stacee, on Feb 12, 2009 1 of 4 people think this review is helpful
I bought a Sedu because I read a lot of great reviews for it. I received it about 2 weeks ago and have used it everyday since then. Although it is better than my cheap Walmart flat iron, it isn't quite what I was expecting. It still takes the same amount of time to straighten my hair and I can't seem to get the body that I used to get. Although it makes my hair feel a little softer and smoother than the cheap straighteners, it takes quite a bit of work to get my hair straight. Is this helpful? Yes or No
not a big difference reviewed by marisa, on Jan 10, 2009 2 of 2 people think this review is helpful
I don't know how everyone else is cutting their straightening time down from 30-45 minutes to 5 minutes. That is not the case for me. It takes me just as long with the Sedu as it did with my Revlon. There is no way there could possibly be such a huge time difference. I bought the straightener because my cheap one was damaging my hair, not to lessen straightening time. The Sedu does seem to keep my hair in better condition, but as for the quality or time spent straightening, I don't really see a significant difference. Is this helpful? Yes or No
Sparks flew out!!! reviewed by wants a good straightner, on Dec 29, 2008 4 of 4 people think this review is helpful
it work great at 1st but......dont buy it i had mine for 8 months and the cord went loose and sparks started to come out of it!!!! waste of my money!!!! Is this helpful? Yes or No
This straightener is awesome! reviewed by Lacey, on Nov 27, 2008 2 of 2 people think this review is helpful
This is a good iron. If you want reviews that actually reflect the product read the ones on folica.com. You can also see pictures and video there. Is this helpful? Yes or No
it works for a while... reviewed by Amy, on Nov 7, 2008 4 of 5 people think this review is helpful
i got this for my birthday in may of 2008 and absoluetly LOVED it. it was so amazing. and when id use a straightner that wasnt sedu it just didnt work right. but now in november 2008, it broke. and wont turn on. i dont know if its worth the money if it just breaks over a short period of time. im disappointed with the fact that it doesnt work because i loved so much. im not influencing you to get it or not. just telling you what happens. (: Is this helpful? Yes or No
sedu reviewed by SP from Ttown-toledo, on Sep 25, 2008 2 of 5 people think this review is helpful
Yeah i haven't tried it but i will i read other reviews on another site and there were alot that were good it just seemed that all the people who had problems with their sedu flat iron came on this site. You might of dropped it accidently in the water or sombody else messed with it or it might have just messed up its self but im jus sayin some of you other people looking at these reviews and other good reviews need to try and see if it works on your own because that was there and when you get ours it is yours this is only a fraction of the people who bought this product Is this helpful? Yes or No
Sedu reviewed by Sara, on Sep 4, 2008 1 of 2 people think this review is helpful
Do NOT buy this straightener!!! I was so excited to get one because my friend loved hers and, like the other reviews, the fuse blew within a MONTH. I know a few other people that the same thing happened to them. It is not worth the $100+ spent on it - you would be better off spending $20 on a cheaper model that can do the same thing. I will most definitely NEVER buy from this company again! Is this helpful? Yes or No
great but not for long reviewed by bee, on Sep 2, 2008 0 of 1 people think this review is helpful
well i got this straigtener for christmas in 2006 and it just broke this last june because, like everyone else, the fuse blew. a year and a half really isnt a good life for a straightner so that was a big dissapointment. other than that it straightened my hair perfectly. Is this helpful? Yes or No
hot?...NOT. reviewed by Me from US, on Sep 1, 2008 1 of 1 people think this review is helpful
this is absolutely a horrible straightener. it didn't straighten my hair right and made it shiny. the longest it would stay straight was 20 minutes. Is this helpful? Yes or No
Breaks SUPER easily reviewed by Hannah, on Aug 5, 2008 4 of 4 people think this review is helpful
I've had Sedu straightenerS for a few years. And while it's working it is an amazing straightener, which is why I kept getting a new one, but I think I've probably had over five or more. Atleast one or two a year. And this time, the fuse blew in less than 2 weeks...I'm fed up with it breaking all the time. Does anyone have a reccommendation for another super good straightener? Is this helpful? Yes or No
LOVED IT <3 reviewed by Maggie, on Aug 1, 2008 2 of 4 people think this review is helpful
I'm not sure what everyone is talking about because I've had this straightner for about 2 years and it's still in great shape, never broke or anything & I use it EVERYDAY , as does my sister. We both loveeee it as do all my friends who've used it :) So it's definitley worth the money! Is this helpful? Yes or No
I LOVE SEDU reviewed by ELL, on May 29, 2008 3 of 4 people think this review is helpful
I love this straightener. My friend had one and I used it and instantly wanted it. It made my hair straight for hours and i mean pin straight. Yes, the price is high but the quality of the product is worth it. I recommend it to any girl who straightens their hair for more that a half an hour in the morning because with the sedu, it'll take you five minutes. I love my sedu:) Is this helpful? Yes or No
Not a good value reviewed by Renee from California, on Apr 30, 2008 1 of 2 people think this review is helpful
I agree with the rest of the posts here. I've had this straightener for about nine months and while I guess mine lasted more than others, the fuse is now blown and I'm in the market for another one. When it worked, it was a good straightener, but now its junk. Is this helpful? Yes or No
dont buy it reviewed by tati, on Mar 30, 2008 1 of 2 people think this review is helpful
i got this straightner in august 2007 it is now march 2008 and my fuse already blew, i woudlnt spend money on this one Is this helpful? Yes or No
Don't waste your money!! reviewed by Linda, on Mar 14, 2008 3 of 3 people think this review is helpful
Total Ripoff!! I've had this straightener for a little over a year, and the fuse has just started to go. It's turning on and off and letting off sparks. I couldn't understand what went wrong until I read the reviews and found out that other people are having the EXACT same problem! Also, I barely used it!! Before it started to break down, it felt very flimsy. I had a $40 Hot Tools that lasted longer!! What a waste of money. Is this helpful? Yes or No
Sedu reviewed by Meagan, on Feb 17, 2008 1 of 2 people think this review is helpful
This is an awful straightener. I've had it for about a year and a half and its broken 4 times. The fuse blows out everytime. Dont buy this, its not worth your money. Is this helpful? Yes or No
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